War in Cell Phone (Hand Phone) Business

This moment, Business competition is very tight, one of them happened in cell phone (Hand Phone). Even in pulse cell phone (Hand phone) business, handset of hand phone or other supporting features. The growing of new customers this moment even from teenager group or adult group has become target business promised for cell phone (hand phone) in Indonesia, and giving more profit for businessman, mobile company, or operator Cell Phone. And other supporting this business begins growing up, likes pulse selling agent, cell phone (hand phone) card, hand phone accessories : string hand phone, casing hand phone, memory, case hand phone, data cable, screen guard, and hand phone software : from song title, ringtone, movie, wallpaper, until screensaver, and hand phone service or hand phone sales, follow to equip this cell phone (hand phone).

For struggle this new customer, and maintain the customer therefore many event used cell phone (hand phone) company for example through music event, sport, until major election. While to reach extend to costumer potential targeted and also maintain the customer so used many media like newspaper, magazine, TV tabloid, radio, billboard, or leaflet to communicate service or good that sold. Beside of that, to show networking force, many cell phone (Hand phone) company conduct Co-Branding strategy. Even between hand phone brand with celluler company or Bank which published credit card with celluler company. Many ease in selling, service and competitive price that offering in this selling. This strategy will bring benefit for the companies that involve in Co-Branding.

Consequences from sharp competitiveness happen and less rational consumer condition to choose celluler (hand phone) company make to push celluler (hand phone) business management conduct price war. Sometimes consumer only focus to cheap price to decide which one celluler (hand phone) company that will used to influenced by business management through competitive price strategy. Pulse offering by competitive price have done that company, even selling strategy in calculation per second, per 4 second, per 10 second or per minute become careful in interesting calculation. This psychology price strategy can push consumer to choose price calculated per second, because this nominal were lower so that seen to be cheaper than price per minute.

Whereas to know benefit from this competitive price certainly have to be seen from human behavior with the spend their time in using the phone. If someone for example sometimes for call only need time for 1-10 second, therefore phone tariff secondly can be the choice, but if sometimes phone time is too long for the time therefore tariff in minute that offered by celluler phone (hand phone) company can be the best option alternative.

Beside of that from price aspect therefore interest features which offered by operator expected can attract new consumer or other consumer which will move to other celluler (hand phone) company. For example unlimited area offering for whole Indonesia can using only one number, this matter will be make mobility easy and to depressing cost because do not be hit by roaming cost or cheap tariff offering to same celluler (hand phone) operator, or there are special service for SMS user.

Along in technology development happen which cannot be pursued and increasing hand phone function time to time, therefore hand phone company and even celluler then give sophisticated features for their customer. Even from SMS feature, GPRS, video call, to 3,5 G global network which have known by High Speed Downlink Packet Access (HSDPA). Global network presence internet by HSDPA make new fascination to internet user to using that technology, because of the speed tired 6 to 7 time much better than GPRS technology. Business management expectation in celluler (hand phone) company is given value to hand phone user will happened addition of new customer and customer loyalty be created.